Toast Inc. HeadquartersProject Management, Brand Implementation, Interactive Installations
Seeking to relocate their growing team, Toast came to Sasaki to design their future office headquarters. To make the space uniquely Toast and celebrate their brand, Sasaki’s environmental graphic design team developed graphic interventions tailored to in the intended uses of different spaces. Primary gathering and circulation spaces are adorned with bigger and brighter colors to promote more dynamic activities, while working areas and meeting rooms use a more tonal and subtle graphic application to reflect the quieter programming of those spaces. Interventions include a custom fabricated pegboard display wall, image collages, a custom Boston skyline graphic, and color wayfinding supergraphics. In meeting rooms, Toast icons are represented in glass privacy film as knocked-out icons, revealing the meeting space beyond.