Maddi Villines

Toast Inc. Headquarters

Project Management, Brand Evolution and Implementation, Interactive Installations

Seeking to relocate their growing team, Toast came to Sasaki to design their future office headquarters. To make the space uniquely Toast and celebrate their brand, Sasaki’s environmental graphic design team developed graphic interventions tailored to in the intended uses of different spaces. Primary gathering and circulation spaces are adorned with bigger and brighter colors to promote more dynamic activities, while working areas and meeting rooms use a more tonal and subtle graphic application to reflect the quieter programming of those spaces. Interventions include a custom fabricated pegboard display wall, image collages, a custom Boston skyline graphic, and color wayfinding supergraphics. In meeting rooms, Toast icons are represented in glass privacy film as knocked-out icons.

As an immediate welcome to the space, the lobby features a product display system that is fully customizable, allowing Toast to tailor the experience for different guests and clients. The interactive pegboard wall was custom fabricated to fit within the main customer zone and showcases Toast’s values and innovations.

Each floor was themed around a meal, in reference to their tagline “Toast at Every Meal,” and is accompanied by a branded color that ties together the interior finishes and graphics. The bold and colorful super-graphics support intuitive wayfinding and reinforce the theme of each floor. The wayfinding is strategically positioned relative to the main circulation of each floor.