Maddi Villines

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PlayMonster Prototyping, Illustration, Packaging Design


PlayMonster is a toy and game company located in Beloit, Wisconsin. As the lead graphic designer on the projects show, I was involved in the design and production process from start to finish.  Both projects started with hand-sketching to iterate on the logo, layout, and overall look-and-feel of the  games.


collaborated directly with other departments to meet marketing, production, and design goals. I made hundreds of physical prototypes, directed product photoshoots, conducted play-test groups, and participated in market research.


TAG: The Assassination Game is an intense competition of strategy, planning, and deceit with the winner being the last player “alive.” Each player is assigned a character, target, and method of elimination. Games can last hours, days, or even weeks. 








Goo on My Shoe is a children’s game where players compete to be the first to complete the path and have the least number of goo clumps on their shoe game piece. Players take turns spinning a merry-go-round to determine the action for the round. They can move their piece forward or place a small glob of goo along the path. As the game progresses players will encounter obstacles like goo globs and puddles.