Mississippi State University Exterior Signage StandardsSignage and Wayfinding, Technical Drawings, Brand Implementation
Mississippi State University tasked Sasaki with redesigning its exterior signage and creating a set of standards for implementation. The University wanted the signage system to use the same foundation and attachment structure as what is currently installed across campus, and connect to the existing gateway signage present on the edges of campus. Within these constraints, Sasaki developed a design language that is practical, intuitive and aligns with the campus brand. By using a consistent character and collection of design elements, the signage unifies
the campus under a single, recognizable identity.
Design Iterations