Boston Youth Symphony Orchestras
Exterior Signage, Donor Programming, Brand Implementation
The Boston Youth Symphony Orchestras found a permanent home at 235 Huntington Avenue within the Christian Science Plaza. Sasaki’s renovation balances respect for the revered, iconic building with the Boston Youth Symphony Orchestra’s energizing mission and brand.
The development of the exterior signage was a collaborative effort between Sasaki, the Christian Sciene Church, and the Boston Landmarks Commision. The typography for the painted metal letters is from the BYSO brand book while the finish matches existing signage on the plaza. An existing engraved bible quote is covered by a tonal panel with new messaging that aligns with BYSO’s mission and values. Extra consideration was given to the installation method of the signage, as it was important to do minimal damage to the existing facade.
The interior graphics introduce the BYSO color palette in a way that is playful yet refined.